Let’s be real—these days, people aren’t just looking for a job. They’re looking for a place where they feel valued, supported, and proud to be part of something bigger. That’s why employer branding matters more than ever.
It’s not just about looking good on LinkedIn—it’s about showing your audience (and your team) what makes your company a great place to work at. And in a job market where everyone’s trying to stand out, your employer brand could be the thing that tips the scale in your favour.
Key Employer Branding Strategies (Quick Summary Table):
| Strategy | Purpose | Tools/Examples |
|---|---|---|
| Define ‘EVP’ | Clarify your employee value proposition | Surveys, internal interviews |
| Compelling Content | Showcase real employee experiences | Videos, blog posts, testimonials |
| Social Media | Build visibility and trust | LinkedIn, Instagram, TikTok |
| Employee Advocacy | Let your team do the talking | Worksy’s Employee Engagement Campaign |
| Brand Monitoring | Stay in tune with perception | Glassdoor, feedback tools, pulse surveys |
Let’s Dive Into It: What Is Employer Branding?
Employer branding is basically your company’s reputation as a place to work. It’s the impression that comes to mind when people hear your name—whether they’re thinking of applying, already on the team, or even just watching from the sidelines.
And here’s the catch: even if you’re not actively building your employer brand, people are already forming opinions based on what they see and hear. So why not take control of that story?
Here’s Why It’s a Big Deal:
- ✅ Attracting Great People: Before hitting “Apply,” most job seekers will scroll through your social media, check out reviews, and peek into your culture. If what they see feels authentic and inspiring, you’re already one step ahead of your competitors.
- ✅ Keeping Your Best Talent: A strong employer brand doesn’t just bring people in—it helps them stay. When your team feels connected to your values and culture, they’re more likely to stick around (and even bring their friends).
How to Build an Employer Brand That Works:
Your EVP is basically your answer to: Why should someone (or anyone) work here?
Think beyond salary. Consider:
- Growth and learning opportunities
- Culture and values
- Flexibility and work-life balance
- Meaningful work and leadership
Want to hear it directly from your people? Experience Worksy’s Engagement Tools to run surveys and gather honest feedback from your team.
Don’t just write another generic “About Us” paragraph. Show what working at your company actually looks like. Try sharing:
- Candid team videos
- Day-in-the-life stories
- Career journeys
- Real behind-the-scenes moments
Authenticity always wins. Bonus points if your team gets involved in creating content!
Think of social media as your employer brand’s stage—and the curtain’s always up. Here’s what you can post:
- New hire welcomes
- Office celebrations or virtual team wins
- Employee takeovers or testimonials
- Behind-the-scenes on how things really run
If you need inspiration, check out LinkedIn’s Talent Blog for employer branding examples that hit the mark.
And yes, platforms like Instagram and TikTok work just as well for showing your culture—even if you’re in B2B.
Your current team has the most credible voice—and potential hires want to hear from them. Encourage your employees to:
- Share their experiences on LinkedIn
- Post about company events or team wins
- Use company hashtags (like #WorkMadeEasy or #LifeAtWorksy)
Your employer brand isn’t static—it evolves, just like your team and culture. Make it a habit to:
- Check platforms like Glassdoor and JobStreet
- Send out pulse surveys regularly
- Monitor what’s being said about you online
Tools like Worksy’s Performance & Engagement Module help you collect feedback quickly and spot trends before they become problems.
At the end of the day, people want to work somewhere that feels human—where they’re seen, heard, and appreciated. That’s what employer branding is all about.
It’s not about putting on a show, or chasing clout. It’s about staying true to the story, highlighting what makes your team special, and creating a workplace where people want to be—today and tomorrow.
Worksy is here to help. From engagement tools to internal comms and survey modules, our HRMS makes it easier to build (and live) your brand from the inside out.